DeMonte Williams
Michael Routery
LA 108 OL14: Composition for the Artist
07/30 /2021
Miss Henny Penny`s Groovy Coop
Introduction
Miss Henny Penny`s Groovy Coop is a gift store that deals with artist products that fall under both vintage and retro-inspired art categories. The store has been inspired by the American culture and artistry, whereby one can purchase products that define their character. Groovy coop deals with both vintage products, irreverent products that can act as gifts. They also sell music records, both vintage, and new releases, among other stuff. The store sells products for all ages and all races. The proprietor of the store, Katie Scott, launched the business in 2015, and she has never looked back. (Voyage Dallas, Para. 1) The store is located at 109 S. Tennessee St.McKinney, TX 75069. Katie selected the location because she believed McKinney Square is the place where she can nurture and develop her infant store and fulfill her passion and hobby.
Thesis statement
This paper aims to understand why Miss Henny penny`s Groovy coop is established. Collection of vintage and retro-inspired products ranging from clothing, music, and artist products has fueled the demand to open vintage and gift shops that sell products that are unique and inspire one’s character. According to Katies Scott, she is a teacher by profession, whereby she had a hobby of collecting and selling vintage products as a side hustle. The demand for the vintage product was huge, and therefore she needed to open up a store to serve as many clients as possible. After 2015, she left her full-time employment as a school teacher and decided to follow her dreams. Her store is a success story whereby it has been operational for more than five years. The purpose of providing clients with an array of products has been achieved.
Background information
. “One of the most enduring trends of the past decade has been the increasing consumer demand for vintage fashion clothing.”( McColl, pp 140). According to scholars, demand for Vintage products has been propelled by the need for individuals to express themselves and have their perception of individuality. Other vintage products that are in demand are music records. According to an article, “ contemporary fans value many quality of records that consumers perceived as flaws less than 25 years ago.”( Yochim et al. Para. 1) American citizens have begun to appreciate their past, and therefore, this has fulled the demand for vintage music. These are music recorded during the time of the second world war when the USA struggled to fight fascism in Germany and Japan. Another reason for the increase in demand for gift shops is that they sell irreverent products. These are products that pass the message of humor or raise awareness on issues the authorities are neglecting, such as racial discrimination.
Analysis
As William Osler once said, no person is safe or happy without a hobby. Katie Scott is successful because of her hobby. In America, hobbies have resulted in the development of many industries. For example, craft brewery was worth more than $ 27.6 billion in 2018, and there were 7,347 active craft breweries. According to the American Brewing Association, all these breweries began as home breweries where the founders had a brewing hobby.(Kadile, et al.para.11). Miss Henny Penny`s Groovy Coop is a result of the hobby. Katie even left her employment.
Given that every hobby is an art and a way of expression of one`s character. Katie`s store is full of life where the arrangement and the number of products available depict passion and dedication to work. The store is full of colors and where humor and sarcasm are expressed without limitation.
The other aspect that has contributed to the store’s success is the demand for retro and vintage products. America is at a turning point, where life-changing events are occurring at a precedent rate. Such occurrence is police brutality, racial intolerance, religious intolerance among other. The civil rights movement was the starting point for the fight against racial discrimination, and up to today, the battle has never been worn. Art and music raise awareness better on social injustice . The vintage music such as the hip hop of the 70s and 80s was never appreciated, especially by the white majority. As more and more white accept the reality of discrimination, they have begun to stand against such atrocities. This has made all communities appreciate each other`s culture, and hence the demand for retro and vintage music has increased. Vintage art is storage of past messages that our forefathers are communicating to us.
Groovy coop is a successful enterprise. The store is located in one of the fastest-growing towns in America. According to the US Census Bureau, McKinney was the third fastest growing town in the US. It has a population of 199,177 who have a great love for art and music. According to the clients’ comments on social media, Groovy coop praises for their contemporary and creative products. For example, in one of Twitter`s photo, a porcelain mug has been colourful painted with a message, “I did my fucking best.” This can be irony or sarcasm, depending on who the message is meant for. The mug had been purchased by a client and posted on groovy coop`s page.
Conclusion
Every hobby is an art, and it’s a form of communication. According to Katie, the collection and selling of vintage are what defines her. She wants to put a smile on people’s faces as they prank each other or humourous communicate a social injustice.
Reference
Kadile, V. et al. From hobby to business: Exploring environmental antecedents of entrepreneurial alertness using fsQCA.( 2020).
https://www.tandfonline.com/doi/full/10.1080/00472778.2020.1719846?casa_token=snDM-EyjQw4AAAAA5Wiviyb6SN3tlYAVeK8fYXXKjUESJWcv04Cf-GTiu_iLIdHcBrRYOtTCkWK74SitGMRRQv2tHO9tV_NpLw
McColl, J. et al. It’s Vintage Darling! An exploration of vintage fashion retailing(2012 )Journal of The Textile Institute, 104:2, 140-150, DOI: 10.1080/00405000.2012.702882
https://www.tandfonline.com/doi/pdf/10.1080/00405000.2012.702882?needAccess=true
Voyage Dallas, Para. 1)Meet Katie Scott of Miss Henny Penny’s Groovy Coop in McKinney(2017).
http://voyagedallas.com/interview/meet-miss-henny-pennys-groovy-coop-mckinney/
Yochim, E, C. et al. It kind of gives you that vintage feel’: vinyl records and the trope of death. (2008).
https://journals.sagepub.com/doi/abs/10.1177/0163443707086860?journalCode=mcsa
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