EXECUTIVE SUMMARY
INTRODUCTION
RESEARCH METHODOLOGY TABLE – WHAT KIND OF RESEARCH HAS BEEN UNDERTAKEN
THE BRAND
COMPANY OVERVIEW
BRAND IDENTITY – BRAND DNA + TRABSKATION INTO MENSWEAR
COMPETITOR ANALYSIS – POSITIONING MAP
POP POD ANAYLYSIS OF THE MENSWEAR COMPETITOR COLLECTIONS – ELABORATE BASED ON RESEARCH YOU HAVE DONE
TARGET MARKET – ELABORATE BASED ON SURVEY AND ADDITIONAL RESEARCH
PEN PORTRAIT
DESIGN PROCESS
THEME CONCEPT
GENERAL MOODBOARDD OF THE CAPSULE COLLECTION
COLOUR BOARD
SILHOUETTES BOARD
FABRICS AND PRINT CHARTS
TRIMMING CHART
MENSWEAR PRODUCT OFFER
RANGE PLAN
WHOLESALE + RETAIL PRICE – CALCULATION TABLE NEEDDS TO GO IN APPENDIX & ADD IN RANGE PLAN
PYRAMID OF THE OFFER
EXPLANATION OF THE OFFER – WHY YOU HAVE SELECTED THESE DESIGN, PRICE & COLOUR
PRODUCTION
SUSTAINABILITY TRENDS
SOURCING – SUSTAIN FABRICS SELECTION + FABRICS JUSTIFICATION
PRODUCTION – SUSTAINABLE AND ECO FRIENDLY
DISTRIBUTION – ECO AND SUSTAINABLE WAYS FOR DISTRIBUTING THE COLLECTION
CRITICAL PATH
KEY COUNTRIES FOR PRODUCTION – MAP
CONCLUSIONS
RECOMMENDTIONS
APPRNDIX
INVITE BUYERS TO THE MENSWEAR SHOW
PRIMARY & SECONDARY RESEARCH – COMPETITORS RESEARCH FORMS, RESULT OF SURVEY, TRANSCRIPT OF THE FOCUS GROUP, PRICING CALCULATIONS TABLE
REFERENCES
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