Evaluation of Displays (Individual Project)
As we wrap up the semester, I have scaled back this project to make it more manageable.
Using the dropbox, please attach and submit your assignment (as a PDF or Microsoft Word file) by Sunday, December 5th. Along with your double-spaced summary/analysis, remember to include pictures of each display addressed (please try to insert/embed the photo directly vs. just providing the web address). You will have a total of three images/displays.
For this assignment, you get to look under Google images for “Visual Window Displays” or visit social media platforms (such as Instagram) to identify displays. An example to explore:
https://www.instagram.com/explore/tags/visualmerchandising/
Enjoy researching the latest and greatest displays and applying as many visual merchandising terms (i.e. colors, fixtures, symmetry, signage) as possible!
1. Identify 2 examples of well-executed visual displays (examples online). The challenging part will be selecting which examples to reference! There are amazing displays out there.
Respond to the following questions for each of the 2 images provided:
Name of Store and the Store’s Location (if known):
Type of Color Scheme and Lines used for display:
Main elements of the display:
Who is the target market for this display/store?
Why would this display appeal to this target market?
Additional information applying course terms (robust paragraph).
For example: This display demonstrates informal balance (Chapter 3 term) because ____________. The closed-back window (Chapter 6 term) ____________. The store is providing an example of window masking (Chapter 6 term) by ____________. This is a related merchandise display (Chapter 9 term) because ____________.
2. Identify 1 example of a visual display not meeting your expectations (an example online).
Respond to the following question for this image provided:
Name of Store and the Store’s Location (if known):
Explain. From your perspective, provide constructive feedback in order to improve the display (robust paragraph).
Who is the intended target market for this display/store?
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