GEB 5878 – BUSINESS PROCESS INTEGRATION PAPER OUTLINE
CONTENT
Introduction (3/4-1 page) 24 points
Attention Getter
Introduction to the Case
Issues to be discussed (case specific)
Companies to be discussed
Overview of the case
C. Preview of the case
Industry Analysis (2 pages) 50 points
General Environment (specific to industry and case)
Five Forces (industry and case specific)
Major Competitors
Financial Analysis (2 pages) 150 points
Spreadsheet of Financial Data
Ratios used to determine analysis
Company Analysis (2 Pages) 70 points
Mission and Vision
VRIO (case specific)
Key Success Factors
Attractiveness of Company within the Industry
Case Presentation (3-4 Pages) 130 points
Company’s current Generic Strategy to define the problem
Define the problem – use data analysis (Five Forces, VRIO, Ratios)
C. Consider alternatives to solve the problem (use core competencies)
Solutions, Recommendations, and Implementation (4-5 Pages) 132 points
Recommendations related to specific areas of paper (why you chose this particular recommendation).
Description of the implementation process
Time line for implementation (Short-, Mid-, Long-Term)
VII. Conclusion 18 points
Brief summary of entire case analysis
Major conclusion(s) made from analysis
Final concluding statement
Mechanics 18 points
Grammar
Spelling
Punctuation
Readability 8 points Sentence Structure
Idea Sequencing
Transitions
Correct Word Choice
TOTAL 600 points
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