3
MEMORANDUM
Michael Jackson
November 29, 2021
TO: Internal staff.
FROM: The Manager.
DATE: November 29, 2021.
SUBJECT: Business plan.
I’m writing to inform you about the challenges the company is facing in the quest for expansion in the Sub-Sahara regions of Africa. The internet is shallow; hence the cost of data is extremely high, making online shopping impossible. The part has poor infrastructure limiting the delivery of goods and services to the region’s customers to be a tough job. Conclusion: there is completion from other companies that we should take note of to outdo them and take over the market. Being a company with the mission of focusing on our customers, we will do our best to serve the African people of Sub-Sahara.
Communication plan and how to deliver.
Our company will modify the model to suit the needs of the area we desire to expand into; we shall set up our business in their cities, which are well structured. Then later as the rural areas grow, we will expand the branches to the places and develop our business to reach all the customers in need. By doing so, we are going to gain a foothold within the area then sooner, we shall be the e-commerce leader by building up slowly.
Mode of selected communication
Though the areas are underdeveloped and have poor banking and transportation systems, it can justify our company to charge a little higher price to our customers, which will ruin our business because our competitors are charging less. The positive thing is that some of the urban areas are already developed, with internet accessibility. This makes it easier for the company to thrive in the market and deliver their goods at a very affordable cost. These will enable us to expand faster and generate more profit. There will be a good relationship with the consumers because goods will be delivered to them within the shortest time possible. These will enable the company to gain customer loyalty. The solution is sensitive because it will favor us to attain a foothold in the market ahead of other incoming international companies.
The strategy of engagement.
All clients who will visit our company, their information should be collected, things they bought, and their address and feedback record they left. The information on the client will enable us to know them better. When users browse our site, collect their statistics on the minimum time they take in every page. On their profile or accounts, they provide information about their views, the rating they give the company, how we will contact them. Their data will be stored automatically. The way the customers use the service should be held on the data like how the customer interacted with the service and available content. The username, password, IP address, location of the device, and customers’ phone numbers to be updated. Other data sources like updating the address and delivery information from the carriers to reconcile when the customers make their next orders for easier delivery. The carriers not only pages address information and update delivery but also the customers’ service and product interactions. The information obtained will be used to serve the customers to the best capacity of the company. Mostly the targeted group is the middle and upper-class consumer age bracket of 18-44 years.
Opportunity for social responsibility
The data collected by the company on the time users spent on the site to browse. Demographic information is obtained by the shop from external sources, like data of census. The company’s basic activities are overseen by the servers from the central warehouse data. The products are given following the high plans. The essential outcomes are figured in every category then competition will be organized for the product. The product will be advertised to attract more purchases. Customer needs are fundamental. The products should be accessed to make sure it fits the needs of the potential customers. When delivering customers’ packages that are not at home, you must leave them in safe hands. Customers are to be given a complete refund in a scenario where their goods were not delivered.
A good flow of communication between managers, staff members, and customers will help the company thrive. Make sure to communicate any matter freely for us to improve and serve our clients better. Kindly let me know if you have any inquiries concerning the information given.
References
Chimhandamba, R. (2019, November 8). E-Commerce in Africa and the opportunities for a hygiene manufacturer. Nonwovens Industry Magazine. https://www.nonwovens-industry.com/issues/2019-11/view_diaper-duty/e-commerce-in-africa-and-the-opportunities-for-a-hygiene-manufacturer/
The post 3 MEMORANDUM Michael Jackson November 29, 2021 TO: Internal staff. FROM: The appeared first on PapersSpot.
