Assignment: Explain the Challenges of the New Product Development Process
Instructions
For this assignment, choose a new product from an industry you are familiar with and develop a table in which you include the following:
Explain the steps and the main task(s) that must be completed in the new product development process.
Explain why these steps are important.
Describe the challenges that are presented in each step.
In addition to the table, make sure to include an introduction, summary, and conclusion.
Support your paper with a minimum of three scholarly/peer-reviewed resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 5 pages not including title page and references ) include abstract of the paper (An abstract is: In a professional or academic paper an abstract summarizes, usually in one paragraph of 300 words or less, the major aspects of the entire paper in a prescribed sequence that includes: 1) the overall purpose of the study and the research problem(s) you investigated; 2) the basic design of the study; 3) major findings or trends found as a result of your analysis; and, 4) a brief summary of your interpretations and conclusions. In a general or school assignment the content of an abstract can be a summary of what is contained in the body of the paper. The best place to acquire the content for an abstract is the assignments instructions. Paraphrasing these will provide an acceptable abstract. APA 6 mandates the use of an abstract, but APA 7 does not unless requested. For this course and work submitted, please include an abstract.)
Your paper demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.
References:
Include a minimum of 3 scholarly resources within the last 5 years that discuss the pros and cons of outsourcing, outsourcing trends, how to determine when to outsource, etc. The majority should be from peer-reviewed journals. Your case analysis should demonstrate thoughtful consideration of the ideas and concepts presented below and provide new thoughts and insights relating directly to this topic.
Required resources to be included in the list above of minimum of five scholarly resources above (which are also attached with the instruction notes)
Sok, P., & O’Cass, A. (2015). Examining the new product innovation – performance relationship: Optimizing the role of individual-level creativity.
Rebane, T. (2018). Complementarities in Performance Between Product Innovation, Marketing Innovation and Cooperation with Clients. University.
Brossard, M., Erntell, H., & Hepp, D. (2018). Accelerating product development: The tools you need now. McKinsey Quarterly, (3), 90–101.
Kalaignanam, K., Kushwaha, T., & Swartz, T. A. (2017). The Differential Impact of New Product Development “Make/Buy” Choices on Immediate and Future Product Quality: Insights from the Automobile Industry.
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