Insert surname1
Student’s name
Lecturer’s name
Subject
Date
The Ultimate Marketing Machine
Thesis Statement: Marketing is a fast-evolving field and the advent of digital marketing through social media and web advertising has led to diversification of roles in organizations rendering the traditional positions such as Chief Marketing Officer to be orchestrators in the marketing mix.
Winning characteristics by top performing brands
Big data
Purposeful positioning.
Total experience.
Organizing growth
Connecting
Inspiring
Focusing
Organizing for agility
Building capabilities.
Categories of marketers.
Think marketers
Digital privacy analyst
Market data analysts
Senior data architect.
Feel marketers
PR executive.
Usability specialist
Online community managers
Do marketers.
Concept creator
Designer
Digital specialists
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