The Development of Personal Global Competence
In Coursework One you examined an International Business situation from the perspective of several stakeholders. The Second Coursework requires you to reflect on your own Global Competence in a report of 1800 words which covers four aspects but needs to provide an integrated perspective:-
a). Compare & critique the concepts of Technical Competence & Behavioural Competence introduced in this Module.
b). Relate the two dimensions of Global Competence (Technical & Behavioural) to the topics of selecting a Transaction Mode to enter an international market, & adjusting Management Functions to implement IB strategy. Is one dimension of competence more important than the other?
c). Apply the concepts of Technical Competence & Behavioural Competence to the two seminar topics about the development of Global Competence at McDonalds Inc – ‘McDonalds Inc prepares to go global’ & ‘McDonalds opens in Vietnam 2014’ – focussing on whether in your opinion McDonalds showed competence.
d). Finally, consider your own Personal Global Competence – in what way, if at all, has it developed during this Module, & how may this influence your interaction with students on other modules that you study, & your view of employment opportunities after Graduation.
Throughout you should relate your discussion to concepts introduced in the Module.
The report should have FOUR sections each of roughly equal word count.
Make sure the work you submit is your own effort and makes appropriate acknowledgement of sources you have used, formatted as BBS regulations.
Make effective use of Appendices.
1800 words at least. Bibliography of references & Appendices are excluded from this count – you must use & cite some academic sources.
This assignment constitutes 50% of the module mark.
The Development of Personal Global Competence
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