Macroeconomic
QUESTIONS 1
Draw 3 marketing channels for the consumer market with appropriate examples.
In order to plan the strategies for the marketing channel, you have to understand each role/function of the different intermediaries.
As a marketing manager of a company, you have to decide whether to use direct or indirect channels to deliver a product to your prospect. Ascertain your decision and reason.
QUESTION 2
Sports2u (M) Sdn. Bhd. will be in the business of selling athletic equipment to people at every fitness level and aim to be a recognized sporting goods and fitness store in the world. As a marketing representative of the company, you
need to:
Prepare and write 5 tools of promotion mix / Integrated Marketing Communication that can be used by Sports2u Sdn.Bhd.
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