Disruptive innovation transforms an existing market Disruptive innovation transforms an existing market Jessica has been a nurse practitioner for nearly two decades. She has been providing primary care services to home bound and home limited patients since 2013 with an organization known as MD2U in Evansville, Indiana. In viewing the documentary, The Invisible Patient, Jessica presented herself as a disruptive innovator. According to Hamric, Hanson, Tracy, & O’Grady, “disruptive innovation transforms an existing market or creates a new market by making processes simpler and improving access” (2014). Jessica took pride in carrying for individuals in the community that were faced
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