BMA151: Principal of Marketing
Company, Brand, and Product
The introduction should describe the company and brand very clearly. You should Include accuracy. up-to-date and honest information about the current operations of the company. Following this. provide a description of your new product idea together with justifications as to why this idea is deemed to be viable.
Internal Analysis: Customer, Competitor and Company
This is all about the marketing elements related to the current situation internally and with direct competitors and existing customers over which the company could potentially exert some control or influence.
It presents and describes research from relevant, up-to-date, and credible sources on customers and competitors and builds on research on the Company from section 2.
Competitors’ Strengths and Weaknesses is presented. Customers’ Social and other media feedback on the company is described and analyzed in relation to the company/ product’s strengths, weaknesses, opportunities, and threats.
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