| BMA606: Product & service marketing |
- Analysis of insights from secondary research
- A brief discussion of brand or company background is important for consumer consideration
- Discussion of strategies using Flower of Service model and/or 7 P’s of services for selected service, line, or category in reference to one key target customer persona from COMPANY’s point of view
- Discussion of Gap Analysis through identification of competitive positioning of selected service, line, or category in reference to two or three CORE needs of target customer persona from COMPANY’s point of view
- Identification of possible In-bound Marketing strategies that can impact the marketing mix of companies in the selected industry. Detailed recommendations of TWO (2) key strategies to enhance the marketing and/or brand positioning at the relevant Life Cycle Stage identified
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