STRATEGIC MARKETING
Task: written summative assignment
NPD
Explain the steps in bringing a new product to market.
Explain the research you recommend to do
Explain when the company needs to define the SCOPE of the NPD strategy
Define the main causes of NPD Failure
Sustainability
Define circular economy. Explain the main 3 strategies the clothe industry is trying to use to become more sustainable
What is the packaging that you will recommend to launch an Oat drink? Why?
Think of 3 strategies you will use to communicate the sustainability effort that your company is doing?
How would you persuade the customer?
The assignment should be in word document format and must be uploaded to a Turnitin folder created on the course Moodle platform.
Formalities:
Word: Word count: 1500-2000 words.
Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
Font: Arial, size 12
Text alignment: Justified
The in-text References and the Bibliography have to be in Harvard’s citation style.
It assesses the following learning outcomes:
Outcome 1: Understanding macro and micro economic analysis
Outcome 2: Understanding the market trends and the competitors.
Outcome 3: Understanding customer needs and value proposition match
Outcome 4: Understanding the competitive advantage
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