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Customer Management

Q1 : Examine the different ways that organisations deal with their customers (1.1 and 1.2 to total circa 600 words)

1.1 Explain the different approaches to analysing customer behaviour and identifying patterns
1.2 Explain the different approaches to segmenting customers and identifying target groups

Q2 : Develop skills and practices that will support customer retention (2.1 and 2.2 to total circa 800 words)

2.1 Explain and provide examples of customer retention for different industries
2.2 Provide examples that demonstrate the concept of ‘adding value’ to customers

Q3 : Prepare a business model and present a business sales plan (3.1 and 3.2 to total circa 600 words)

3.1 Research customer-centred organisations across different industries and evaluate the benefits of their approaches
3.2 Based on this research, make recommendations to an organisation (chosen by you) for improving it’s approach to customers

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