Identify an example of successful social media marketing that enabled a firm to

Identify an example of successful social media marketing that enabled a firm to achieve a business goal. In your initial one- to two-paragraph post, provide us with
Firm Name
Brief overview of firm products/target market
Time frame for activity (if ongoing, when did it begin?)
Why the firm undertook the activity
What business goal the firm wished to achieve
How success was measured (KPIs, metrics)
What social media sites they used and why
The URL(s) for sources that inform your post. Social Media Examiner, Hootsuite, HubSpot, Social Media Today, Social Media Examiner, and Sprout Social are good resources.

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