SCS 100 Project 1 Comparison Template
Complete this template by replacing the bracketed text with the relevant information.
Ad 1: Land Rover
advertisement
Ad 2: Volkswagen
advertisement
Ad 3: L’Oreal advertisement
Ad 4: Lekker
advertisement
1. Question(s) related to how individuals are represented in the ads
Why is the person in the ad seated overlooking the escarpment?
Why is the land rover placed on top of the mountain?
Why are there no people in the advertisement?
The lack of people in the advertisement seems to reduce the impact on people?
Why is the advertisement and focusing on the eye?
Does the ad focus on the concept of diversity and inclusivity since the advertisement depicts the eye of a “white” man?
Why does the lady represent the 1950s “vibe” in an advertisement aimed at capturing society’s attention?
The lady depicts a “bad girl” outlook is it supposed to highlight the type of women the company targets in the advertisement?
2. Questions related to how groups and group behavior are represented in the ad
Why does the advertisement use the image of one person?
This is because there is a lack of diversity of people or a large group of people.
Why is there no human factor?
How does this advert ensure people’s inclusivity without including the targeted population?
What would you say is the most difficult part of implementing the advertisement?
Does the advertisement focus on specific ethnic groups of people of the shade of the color appears to be blond?
Why is the symbol of the mascara large compared to the human eye used in the advertisement?
Why are the eyes grouped down-up arrangement are? Is there a specific meaning to it?
Why there is no group of females from different backgrounds used in the advertisement
Does the tattoos and paint on the lady signify an independent and dominant woman of the 21st century?
The dark allies behind them represent part of the society’s unexplored dark secrets?
3. Questions related to how cultures and cultural identity are represented (or not represented) in the ad
The specific number plate used in the vehicle is specifically from Kenya. Thus, does the advertisement focus on Land Rover’s integration into Kenya’s society?
Does the landscape represent the Kenyan landscape or communication to Kenyan roots?
The advertisement does not show many references to focusing on a specific culture or diversity.
The use of dark bold print in a pint background- does it strive to achieve inclusivity or show the diversity of white and black cultures?
Does the advertisement seek to merge the 1950s culture to that of the 21dt century? This is evident because the lady on the poster is dressed in the 1950s while demonstrating aspects of dominance and independence by her tattoos.
4. How do the ads compare to each other?
There is a relatively large distinction on what is a feature in the advertisement except for the Land Rover and Volkswagen, which focus on marketing vehicles. The other two differ since one focuses on beauty and cosmetics while the other on bicycles. Nevertheless, the Land Rover advertisement, L’Oréal advertisement, and Lekker advertisement have integrated aspects of culture and diversity in varying forms and contexts in their ads except for the Volkswagen advertisement.
5. What overall observations might a social scientist be interested in studying in relation to the themes present in these advertisements?
What larger questions about human interactions might they ask?
In contemporary society, there is a need for societies, specifically, businesses, to demonstrate adherence to inclusivity, tolerance, diversity, and equity in their operations. Thus a social scientist is likely to:
To examine if the interest of the minority groups or communities have been factored in the advertisement
To assess the processes used by the companies to develop the advertisement from a social science perspective.
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