This week, you will finalize your presentation from Wk 5 by designing a deployment plan to promote your innovation project to the executive team of your organization.
Create a 10- to 15-slide presentation to add to your Wk 5 individual assignment.
Prepare an introduction or executive summary.
Develop a deployment strategy and schedule for introducing the innovation project to the market.
Determine key go-to-market considerations, which may include plans for:
Advertising
Marketing
Sales channels/distribution
Communications or promotion
Estimate the cost and analysis for:
Development or manufacturing
Delivery
Infrastructure and product support
Estimate high-level financial considerations, including the potential size of the market for the company and profitability.
Justify the innovation investment.
Determine alternative investments or a non-investment (i.e., what if the executive team disapproves the project?).
Determine future product plans, evolution, etc. (e.g., what’s next for this product in the market?).
Conclude with a recommendation or call-to-action statement.
Submit your assignment — the entire presentation that includes what you built in Wk 5.
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