Assignment ID: FG133085238
HOSM 302 Lodging Operations
Answer at least 90 points worth of questions. Each question is weighted to equal 150 points worth of your final grade. You will not receive extra credit for answering more questions. Please answer each question in its entirety. Thoroughly explain your answers. Do not simply recite definitions. Point values for each question are listed.
1. Explain market compression. What is the difference between a special event and a seasonal event in terms of demand for hotel rooms? Explain and provide examples.
2. How do you go about determining your hotel’s comp set? What factors should you consider and do these factors change depending on your market?
3. What are the different profit center(s) that can be found in a limited service hotel? What are the additional profit center(s) found in a full service hotel?
4. How has user-generated content (social media) changed the way people shop for lodging? How is this different than previously?
5. Are banquets or outlets generally more profitable for a hotel? Why is food cost usually lower with banquets? Explain your choice with information from class.
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