H9BRM: Discuss why research methodology is so important and One or two paragraphs should emphasize the importance of impartiality: Business Research Methods Research Paper, NCI, Ireland

Introduction

Discuss why research methodology is so important. One or two paragraphs should emphasize the importance of impartiality and correctness in research as well as why we must endeavor to guarantee that our study is both valid and reliable. 5.2 Philosophies

Explain different ontologies and philosophies and why we chose interpretive ontology. Research philosophies describe methods investigators use to arrive at the knowledge that helps them solve problems. There are many different research philosophies available, and researchers choose which one to use depending on their subject matter and personal interests. For this specific research, we decide to choose an interpretive ontology, since we are going to be considering subjective meanings and non-quantifiable data as knowledge such as company attitudes, insights, and practices, and so accept there may be many different realities among companies and their actions.

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