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What effective Personal Selling did “Gordan” use to sell the G Series Pro?
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Marketing activities other than personal selling, advertising, and publicity that enhance consumer purchasing and dealer effectiveness.
• Goal is speeding the sales process and increasing sales volume.
• Produce best results when combined with other marketing activities, such as advertising.
• Cannot overcome poor brand images, product deficiencies, or poor training for salespeople.
What effective Personal Selling did “Gordan” use to sell the G Series Pro?
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