Topic Workbook – Context and Trends in Data Analytics Table of Contents Chapter Overview…………………………………………………………………………………………………………………………….. 2 Learning Outcomes…………………………………………………………………………………………………………………………… 2 Chapter Summary …………………………………………………………………………………………………………………………….. 3 Context……………………………………………………………………………………………………………………………………………. 4 Essential Reading ……………………………………………………………………………………………………………………………… 5 What topics are covered in the module?…………………………………………………………………………………………….. 6 Data in companies – an historical context…………………………………………………………………………………………… 8 The increasing importance of data in companies…………………………………………………………………………………. 9 The characteristics of
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