Reference: Kotler,Phillip. & Armstrong,G. (2012 Principles of Marketing (14ed) Pearson Becker, M., Volk, H., & Kunzmann, P. (2022). Is Pet Health Insurance Able to Improve Veterinary Care? Why Pet Health Insurance for Dogs and Cats Has Limits: An Ethical Consideration on Pet Health Insurance. Animals 12(13), 1728 (20 pages) N.PAG. https://doi.org/10.3390/ani12131728 Zahrai, K.,
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