Situational audit of both companies.
Evaluate the role and effectiveness of government policies and agencies in encouraging or hindering the creation and survival of the business
Compare and analyze the existing growth and development strategies of both companies.
Compare and evaluate the marketing strategies of both companies.
Compare and critically evaluate the effectiveness of organizational leadership, culture, and change management practices in both companies.
What lessons the SME can learn from the above comparative analysis?
Based on your analysis in sections a to e (above); identify, critically evaluate, and discuss the key strategic problems, challenges, and opportunities your chosen SME will be facing during its journey of growth and becoming a large corporation.
A concise summary of the main findings.
Demonstrate a clear understanding of the comparative issues faced by the SMEs vs large businesses and key recommendations to SMEs.
No new information should be presented here.
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