THE ORGANISATION CHOSEN FOR THIS ASSIGNMENT IS WILDCRAFT https://wildcraft.com THIS IS THE LINK FOR THEIR OFFCIAL WEBSITE TASK-1-INTRODUCTION AND BACKGROUND TO THE ORGANISATION (300 WORDS) • IN THIS TASK TALK ABOUT THE FOLLOWINGTALK ABOUT THEIR BUSINESS, WHEN THEY WERE ESTABLISHED, MISSION STATEMENT, WHO THEIR CUSTOMERS ARE AND GIVE APPROPRIATE SOURCE. ALSO COMMENT ON THEIR CURRENT SOCIAL MEDIA FOLLOWING ETC ETC. TASK-2-INDUSTRY STRUCTURE • IN THIS TASK TALK ABOUT THE FOLLOWINGIDENTIFY THE SECTOR OR THE INDUSTRY IN WHICH THE ORGANISATION OPERATES. AND USE RELEVANT SOURCES FOR BACKGROUND DATA PROVIDE OVERVIEW OF THE MARKET VALUE, INDUSTRY VALUE AND COMPETITIVENESS OF THE BUSINESS • ANSWER THESE QUESTIONS IN THIS TASK WHAT IS THE IMPORTANCE OF MARKET VALUE TO AN ORGANISATION? IS THE ORGANISATION DOING WELL FINANCIALLY ? INDUSTRY STRUCTURE HAS 5 COMPONENTS TALK A LITTLE ABOUT THESE 5 IN RESPECT TO UR ORGANISATION • COMPETITORS (EXISTING AND POTENTIAL) • SUBSTITUTE PRODUCTS • CUSTOMERS • SUPPLIERS TASK-3 COMPETITOR ANALYSIS- DO SWOT COMPARISON OF UR ORGANISATION WITH 2-3 OF ITS COMPETITORS
