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Assignment Task
The management of tourism in Australia? Provide the basis for your argument.
In preparing your report, you will need to read the relevant chapter form Morrison (2018), undertake research from academic journals, books, about your popular tourism destination.
The report MUST address the following five (5) parts:
1. Describe Australia as a tourist destination with relevant statistical data
2. Define the concepts of domestic and international tourism
3. Outline some of the major special interest of domestic tourist and international tourist
4. Define the types of demographics of tourist who visit Australia
5. Outline the marketing strategies used to attracts tourist to Australia and explain whether any of those are applicable for domestic tourist.
Further information on the 2nd Report:
Throughout the report, you will need to support your discussion with relevant literature. Make sure you cite and correctly reference your sources, using Harvard-style referencing. Your research report should refer to at least 4 relevant and credible academic publications, as well as 4 other nonacademic sources. Choose your articles from journals that have the word Tourism or Destination, Marketing in its title.
Prepare your research report as a written document no more than 1,200 words (give or take 5% of the word count).
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