1,11
Adoptin costs and sustat
• _ (Al 1 c e
flume target customers (Andrews
st strategy to maintain low oper
w prices
Developing effective customer service to promote customer loyalty in the new market.
• wad 7 1- , .
Tactics: Product
Utilize the existing product portfolio
Adapt the products and services to match local tastes in Spain
Customization of standardised and adapted products (Kotler, Keller and Chemev, 2022).
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