you will be illustrating your comprehension of the steps of market research and how they are linked to successful marketing strategy.
Directions
Watch one (1) of the following videos and create a flow chart explaining the steps taken boy McDonald’s OR Data Brokers to target you as a consumer.
Here is a sample flowchart illustrating Market Research Steps
you watch the videos, consider the following questions. Use your answers to help you create your Marketing Research Flow Chart for Data Brokers.
1. What opportunity do Data Brokers face?
2. What marketing techniques do Data Brokers use when testing new products?
3. How does it implement these techniques?
4. Who is Data Brokers’ test market?
5. How do the Data Brokers collect their research?
6. How do they analyse their data?
7. What do they do with their findings?
