Project 3 – Human resource management (HRM)
The specific aim of this project is for you (as ‘The Consultancy Firm’) to develop a Human resource management strategy and evaluate the opportunities that can help the company Gowling WLG UK.
Objective 1: To conduct a Market Analysis
Objective 2: To evaluate two potential new markets from an HR perspective
Objective 3:To develop a new HRM strategy
Objective 4: Evaluate the Implementation Plan and Cost Estimations
Suggested structure:
The emphasis is on secondary research and not academic sources. Use competitor reports, consultant reports articles and marketing reports.
Introduction – The aim of which is to provide some context, i.e. the scope of the project. This should not be more than one or two paragraphs and is intended only to provide a platform for the rest of the report.
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Objective 1- Market Analysis/Environmental Analysis
Conduct an environmental audit of the company and assess the company’s readiness, from an HRM perspective to continue its international expansion. This should include the following:
A review of Gowling WLG UK’s current position in the UK market.
An audit of the skills and employment requirements that are relevant to the legal sector in the UK
A summary of the key strengths and weaknesses of Gowling WLG UK as a potential employer providing an analysis of their overall attractiveness as an employer.
Objective 1 rationale
The students need to have an understanding of the company’s current position, their objectives and their overall approach to HRM-related themes
Objective 2- A comparison of 2 potential destinations for expansion and the HRM-related Challenges in specific markets
Choosing 1 Asian and 1 country from Africa or The Middle East
Compare and contrast the similarities and differences in the cultural identity of the 2 countries with specific relevance to HRM- related issues.
Use a model of your choice to highlight potential problems that might occur with regard to specific HRM issues (recruitment, retention, training and development etc)
Models: Hall, Trompenaars, Hofstede- DO NOT APPLY ALL THREE- Maximum two
Objective 2 rationale
The students will provide a comparison of 2 different potential destination markets from an HRM perspective from the areas of declared high interest to Gowling WLG UK, i.e., Asia and Africa
Objective 3- A new Human Resource Strategy
Develop a new HRM strategy for ONE COUNTRY ONLY to help the company recruit and effectively manage staff for potential expansion to either an Asian destination or an African or Middle Eastern one. Focus your analysis on the following:
An analysis of the presence/availability and skill sets of potential legal specialists in the chosen country
An analysis of the potential issues regarding the employment of new recruits to the legal sector in the chosen country. These can include:
Training& Development
Coaching & Mentoring
Performance Management & Appraisals
Talent Management
Recruitment & Retention
Analyse TWO from the above list
Summarize the key elements of the new HRM strategy from the analysis you have provided above
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