You are to develop a marketing plan including the following elements based on your research into the8Ps of marketing. Include the following in your marketing plan (And feel free to use this list as your paper outline): Cover Page. Provide a cover page with basic information such as your name, date, company name, product name, and “Marketing Strategy.” Introduction. Briefly introduce the plan and tell the reader what will be included. Business context. Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it? Situation analysis. How will this new product complement the existing product portfolio or product line in your organization? Who is the target market (be specific)? Who are the competitors (be specific)? Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement? Marketing mix. Discuss, in detail, how at least 4 of the 8Ps apply to your product. Refer to Marketing Basics: The 8Ps, Positioning Statements, and SMART Objectives [PDF]. For example: What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives? (Be brief here. Save any specifics about digital marketing for Week 10’s assignment). Effectiveness. How will you measure the effectiveness of this marketing plan? Summary. End with a conclusion that summarizes the document and mentions any known next steps or concerns. Deliverable Format Evaluation
