hallenges / problems the client is facing: Identified issues with how this is connected to the  current affairs. Plus, an examination of the problem from the consultant’s perspective Purpose of the report   Stakeholder analysis – need to analyze how current iss

BPP Business School  

Coursework Cover Sheet 

Please use this document as the cover sheet for the 1st page of your assessment. Please complete the below table – the gray columns 

Module Name	Business Project
Programme Name
Student Reference Number  (SRN)
Assessment Title

Please complete the yellow sections in the below declaration : 

Declaration of Original Work:   I hereby declare that I have read and understood BPP’s regulations on plagiarism and that this is my original work, researched, undertaken, completed and submitted in accordance with the requirements  of BPP School of Business and Technology.   The word count, excluding contents table, bibliography and appendices, is ______ words.  Student Reference Number: __________ Date: ______

By submitting this coursework you agree to all rules and regulations of BPP regarding assessments  and awards for programmes.  

Please note that by submitting this assessment you are declaring that you are fit to sit this  assessment.  

BPP University reserves the right to use all submitted work for educational purposes and may  request that work be published for a wider audience.

MSc Management Business Project Summative Assessment Brief 1

. General Assessment Guidance 

• Your summative assessment for this module is made up of this 5000 words submission which  accounts for 100% of the marks  
• Please note late submissions will not be marked. 
• You are required to submit all elements of your assessment via Turnitin online access. Only  submissions made via the specified mode will be accepted and hard copies or any other digital  form of submissions (like via email or pen drive etc.) will not be accepted. 
• For coursework, the submission word limit is 5000 words. You must comply with the word count  guidelines. You may submit LESS than 5000 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
• Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN) which will ensure your submission is recognised in the  marking process. 
• A total of 100 marks are available for this module assessment, and you are required to achieve a minimum 50% to pass this module. 
• You are required to use only the Harvard Referencing System in your submission. Any content which  is already published by another author(s) and is not referenced will be considered as a case of  plagiarism. 

You can find further information on Harvard Referencing in the online library on the VLE. You can  use the following link to access this information: 

• BPP University has a strict policy regarding the authenticity of assessments. In proven instances of  plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to  read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP which  are available on VLE in the Academic registry section. 
• You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.
  

2. Assessment Brief Introduction  

This business project assessment will require a 5000-word consultancy report on your chosen  company. Your chosen company is your client who has asked you to provide the consultancy report.

The report should cover the following key areas:  

1. Introduction  
2. Challenges / problems the client is facing: Identified issues with how this is connected to the  current affairs. Plus, an examination of the problem from the consultant’s perspective
3. Purpose of the report  
4. Stakeholder analysis – need to analyze how current issues are impacting on stakeholders.  5. Evaluation and analysis with secondary data  
5. Recommendations / solutions to the problem.  

You are required to show your understanding of the importance of strategy in business. You will also  need to discuss how your project would impact stakeholders and provide relevant recommendations  or solutions which could be of value to your chosen organization.  

Business Consultancy Report Structure  

The following structure reflects a common way of organizing final business reports. You are advised  to follow this structure, but you can adapt it to reflect the exact nature and details of your project in  liaison with in-class supervisors.  

• PP Declaration Page  
• Title page  
• Table of contents  
• List of figures/tables/abbreviations – if required  
• Executive summary  
• Introduction  
• Challenges / problems the client is facing: Identified issues with how this is connected to the  current affairs. Plus, an examination of the problem from the consultant’s perspectives  
• Purpose of the report  
• Stakeholder analysis – need to analyze how current issues are impacting on stakeholders.  
• Evaluation and analysis with secondary data  
• Recommendations / solutions to the problem.  
• Harvard references  
• Appendices (if required)  

The whole report should be 5,000 words. The front cover, table of contents, bibliography, and  appendices are not included in this limit. 

Word Count Breakdown 

Your total word count for the business project is 5000 words. It is important that you ensure you  cover each section thoroughly. In order to do this, it is recommended that you allocate an  approximate word count to each section of the project. Below is an example you could use: 

Section of the report	Approximate word count
Executive summary	500
Section 1. Introduction	300
Section 2. Challenges / problems the client is facing	500
Section 3. Purpose of the report	100
Section 4. Impact of research on stakeholders	600
Section 5. Evaluation and analysis of secondary data	2000
Section 6. Recommendations and conclusion	1000
Total	5000

Please note that the above word count is an approximation and should only be used as a rough  guide. 

Breakdown of Marks  

This business project will be marked out of a total of 100.  

The table below shows the mark breakdown for each section. Each section is assessed based on the  Marking Criteria which can be found at the end of this assessment brief.

Section of the report	Breakdown of marks
Executive summary	10
Section 1. Introduction	5
Section 2. Challenges / problems the client is facing	10
Section 3. Purpose of the report	10
Section 4. Impact of research on stakeholders	15
Section 5. Evaluation and analysis of secondary data	30
Section 6. Recommendations and conclusion	15
Presentation, grammar and punctuation, referencing style and  reading	5
Total	100

Guidelines  :- Executive Summary 

You are expected to write one page (approximately 500 words) of an executive summary. The  executive summary is not to introduce your report but should be a summary of the whole report.  You will therefore need to write this after you complete your report.

It should include what your identified issues were, and what your purpose of the report was. You are  required to discuss how your report would impact main stakeholders. You should also summarize  your critical evaluation results.  

Your executive summary should be concluded by any recommendations, making up the final part of  your executive summary.  

Your readers should be able to understand the focus of your project just by reading the executive  summary.  

Introduction  

You could write this section with three different areas. The first area can be used to explain the  context of your consultancy report.  

The second part could be used to briefly discuss the current issues in your selected company. This  area will be the summary of the next section but you need to set the scene here.  

The final part of this section will need to include how the report will be structured, and what your  readers can expect to take from your report.  

Challenge / problems the client is facing  

You could discuss existing or potential future issues caused by current affairs.  

If you decide to discuss current / existing issue(s), you would need to evaluate why your chosen  company [client company] has been facing these issues and connect these issues to current affairs.  

If you would like to discuss possible future issues which might occur because of current affairs,  you would need to discuss, as consultant’ perspective, why your client company might face  challenges in future because of current affairs.  

Purpose of the report  

You would need to state the purpose of the report. You could explain why you are evaluating  specific issues and how this would benefit your client company. Your purpose of the report should  be justified by the identified issues established in section 2. Your purpose of the report will form  the question you later evaluate and suggest recommendations for. 

Impact of Research on Stakeholders 

In this section, you will firstly need to identify who your internal and external stakeholders are in  relation to your report. You will also need to discuss how your project is connected to different  groups of internal and external stakeholders, and finally evaluate how your project would impact  these stakeholders.  

Evaluation and analysis with secondary data for your purpose of the report  This section is to show your critical evaluation skills.  

You would need to collect secondary data and analyze the data to answer your purpose of the  report. You could include tables or charts using existing data you have collected if you wish to. You  should ensure that sources of data are referenced correctly.  

For the critical evaluation, you may be able to use theoretical frameworks or evaluate data you  collected without specific frameworks. However, you need to remember that you would need to  compare and contrast different data and discuss how different data shows different perspectives for  your purpose of the report.  

Recommendations and Conclusions  

Your recommendations should be justified by the results of your analysis and critical evaluation, and  you must also ensure that these recommendations are connected to your purpose of the report. It  may be helpful for your readers if you remind them in this section what your purpose of the report  was, and how this has been answered by your recommendations.  

For the conclusion, you will need to address the key issues you have evaluated and how you have  answered the purpose of your report. You should use evidence from the previous sections to  support your conclusion.  

Presentation 

You should use the Harvard referencing system throughout the report and make sure there are no  errors in spelling or grammar. You will need to use academic writing and your language should be  clear and precise.  

Your report must use a consistent approach to headings, tables and graphs. Pages should be clearly  numbered, and this should correspond to the page numbers provided in the table of contents.  

You will need to show a broad range of reading including academic journal articles.

3. Marking Guideline 

	Low Fail  0-39%	Fail   40-49%	Pass  50-59%	Merit  60-69%	Distinction  70-100%
1.1 Executive  Summary (1)	Weak summary of  the report	Limited summary of  the report	Basic summary of the  report.	A good summary of the   entire report.	Excellent summary of the  entire report.
1.2 Executive   Summary (2)	A repeat of the   Introduction.	Limited summary of  the report;   recommendations  missed.	Part of the Executive  Summary is included  in the introduction.	Readers can understand  what the report is about  including recommendations  however some points have  been missed.	Readers can understand the  entire report including the  recommendations.
2.1 Introduction	Weak introduction  was provided to   the business   project and to set  the scene	Limited introduction  was provided to the  business project but  not enough   information to set  the scene.	Basic induction has  been provided   introducing the   business project but  lacks depth and a lack  of focus for the   project.	A solid introduction that includes explaining what the  business is aiming to achieve  and some basic information  regarding how this will be  achieved.	A detailed introduction   which not only sets out what  the business project aims to  achieve but also provide a  clear sense of direction.
2.2   Introduction  Rationale	Weak rationale was  provided to   support the   research proposal.	Limited rationale  was provided to   support the research  proposal.	Basic rationale   justifying the research  proposal should be  included.	A good rationale justifying  why this is a credible   a research proposal should be  included.	A comprehensive and   detailed outline of the   planned approach for the  research and a clear   rationale of why they have  chosen to conduct this   research project.

	Low Fail  0-39%	Fail  40-49%	Pass  50-59%	Merit  60-69%	Distinction  70-100%
3.1 Identified   issues	Weak discussion of  issues faced by the  client.	Limited attempt to  identify issues.   Unclear   challenges/themes  were discussed.	Basic discussion to   identify issues.	Issues identified well with  supporting evidence.	Clear issues identified with  supporting evidence and  analysis.
3.2 Evaluation of  issues	Weak discussion  and evaluation to  identify issues that the client is facing  or might face in the  future.	Limited discussion  and evaluation to  identify issues that  the client is facing or  might face in the   future.	Basic discussion and  evaluation to identify  issues that the client is  facing or might face in  the future.	Good discussion and   evaluation to identify issues that the client is facing or  might face in the future.	Excellent discussion and  evaluation to identify issues  that the client is facing or  might face in the future with  supporting   references.
3.3 Connection  with current   affairs	Weak connection  between issues and  current affairs.	Limited connection  to current affairs and  there is a major flaw  in the argument.	Basic attempted to  connect to current  affairs but there are flaws in the argument.	Good evaluation to show the  connection between current  affairs and issues the   company is facing / would  face.	Excellent critical evaluation  to prove the connection  between current affairs and  issues the company is   facing/would face and all  argument is supported by  appropriate references.
4.1 Purpose of  report	Weak or random  purpose of the   report.	Limited purpose of  the report.	An attempt to design a  purpose of the report  but it is vague,   general, or too broad.	Good purpose of the report  which has been partly   justified with identified   issues.	Excellent purpose of the  report which has been fully  justified with identified   issues.
4.2 Justification  of purpose of   report	Weak justification  of purpose of the  report.	Limited purpose of  the report and weak  justification with   identified issues.	There is a clear   purpose of the report  but not justified with  identified issues.	Good discussion of why the  purpose of the report should  be evaluated. However, still, one or two objectives are  unclear.	Excellent connection   between purpose of the  report and identified issues  has been demonstrated.
4.3 Discussion of  the purpose of   the report	Weak discussion of  purpose of the   report.	Limited discussion of  purpose of the   report.	Basic but unclear   discussion of why the  purpose of the report  should be answered.	Good discussion of why the  purpose of the report should  be answered.	Excellent discussion of why  the purpose of the report  should be answered.

	Low Fail  0-39%	Fail   40-49%	Pass  50-59%	Merit  60-69%	Distinction  70-100%
5.1 Internal and  external  stakeholder	Weak internal /   external   stakeholders   identified.	Identified some   internal and/or   external   stakeholders but   limited evaluation of  impact.	Identified some   internal and/or   external stakeholders  but basic evaluation of  impact.	Identified internal and   external stakeholders with  good evaluation but some  stakeholders are missed.	Identified all internal and  external stakeholders with  excellent evaluation.
5.2 Stakeholder  analysis	Weak stakeholder  analysis presented.	Limited stakeholder  analysis, not relevant  to the report.	Satisfactory   stakeholder analysis  demonstrated.	Good stakeholder analysis is  provided.	A full and extensive   stakeholder analysis is   included.
5.3 Impact on   Stakeholders	Weak discussion of  how the report   would impact   stakeholders.	Limited discussion of  how the report   would impact some  of the stakeholders.	Satisfactory evaluation  of how the report   would impact some of  the stakeholders.	Good evaluation of how the  report would impact most  stakeholders.	Showed critical evaluation of how the report would   impact each stakeholder.
6.1 Secondary   data collection	Weak data or   discussion which  attempts to   achieve the aims  and objectives of  the project.	Limited data or   discussion which   attempts to achieve  the aims and   objectives of the   project.	Evidence shows that  some data was used with basic discussion.	A good level of secondary  data and information that links to the report.	Excellent level of data   collection and analysis which  includes both breadth and  depth.
6.2 Link with   purpose of the   report	Weak discussion  has been   attempted.	Limited discussion  provided but little  connection to the  rest of the report.	Basic discussion of   how the purpose   connects to the rest of  the report.	Evaluation and discussion  demonstrate a good   connection of the report.	The discussion is critical in  nature and provides a good  evaluation of the findings.
	Low Fail  0-39%	Fail   40-49%	Pass  50-59%	Merit  60-69%	Distinction  70-100%

6.3 Critical   evaluation	Weak integration  of evidence and /  or connection to  purpose of the   report.	Limited integration  of evidence and/or  connection to   purpose of the   report.	Basic integration of  evidence. It shows   basis connection to  the purpose of the  report.	Good integration of   evidence. It shows basis  connection to the purpose of  the report.	Excellent discussion of   data/information that   directly links to purpose of  the report.
6.4 Critical   evaluation (2)	Weak discussion  throughout which  adds little or no   value to the   project.	Limited discussion  throughout which  adds little or no   value to the project.	Evidence of basis an  overall convincing   argument but may   have gaps, or   inconsistencies.	Evidence of an argument  that is generally convincing  with good internal   consistency and addresses  most issues.	Excellent and convincing  argument that addresses  issues including uncertainties  and conflicts in the critical  evaluation.
6.5 Limitations of  the report	Weak articulation  of limitations of the  report.	Limited articulation  of limitations of the  report.	Basic use of   information to   articulate limitations  of the report.	Good use of information to  articulate limitations of the  report.	Excellent use of information  to articulate limitations of  the report.
7.1  Recommendation s	Weak   recommendations  provided that are  not connected to  evaluation of   secondary data.	Some   recommendations  provided with   limited connection  to evaluation of   secondary data.	Suggested   recommendations are  realistic but would not  answer the purpose of  the reports or resolve   identified issues   adequately.	Recommendations are   realistic and demonstrate good connection to the   results of critical evaluation.	Recommendations would  resolve all issues identified  at in the report; very well addressed purpose of the  report.
7.2 Conclusion	Weak conclusion  provided.	Limited conclusion  provided.	Basic nature of   conclusion provided.	A good conclusion is   provided without repeating  previous contents.	Very well-written conclusion  without errors.
	Low Fail  0-39%	Fail   40-49%	Pass  50-59%	Merit  60-69%	Distinction  70-100%

8.1 Structure and  Presentation	Weak structure and  presentation.	Poor structure and  presentation.	Adequate structure  and presentation.   Some formatting   errors, but the report  is reasonably   professional in   appearance.	Good structure and   presentation.	Excellent structure and   presentation.
8.2 References	Weak references  with multiple   inconsistencies,   errors, or   omissions.	Poor references with  multiple   inconsistencies,   errors, or omissions.	Acceptable references  with minor or   insignificant errors or  omissions.	Full and appropriate   references with minor or  insignificant errors.	Precise, full, and appropriate  references with no errors.
8.3 Language	Weak use of   language, unclear  expression of   though, significant  grammar and   punctuation errors.	Generally   understandable use  of language but   significant errors in  expression affecting  overall clarity.	Satisfactory use of   language with minor  errors in grammar and  punctuation.	Clear and precise use of  language, allows a complex  argument to be easily   understood and followed.	Excellent use of language  expressing complex thought  with clarity, accuracy, and  precision which furthers and  enhances the argument.
8.4 Reading	Weak range of   reading sources   and heavy reliance  on internet   sources, such as   Wikipedia, blogs, or  Google searches. Use of sources and  publications   irrelevant to the  topic investigated.	Limited reading and  heavy reliance on  internet sources,   such as Wikipedia,  blogs, or Google   searches.	Satisfactory reading  but main reliance is on  internet sources, such  as Wikipedia, blogs, or  Google searches.	Use of a good range of   academic sources –  academic articles and   journals.	Wide, broad, and   comprehensive reading list  which includes the use of  academic journals and   articles.

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