Assessment Task Details and Instructions
You should choose one Multinational Company (MNC) from the list below and complete all the tasks about the chosen MNC.
- Apple Inc.
- Primark
- Amazon.com Inc.
- The Coca-Cola Company
Task 1: Provide a critical overview of why the chosen MNC should demonstrate responsible citizenship and leadership and discuss the factors that both support and constrain its efforts to achieve these goals (worth 20% of the overall mark; 500 words).
Task 2: Critically evaluate how the chosen MNC addresses the United Nations’ Sustainable Development Goals (SDGS). Provide a critical analysis of key actions and approaches implemented by the company in pursuit of the SDGS, examining the effectiveness of the actions (worth 30% of the overall mark; 750 words).
Task 3: Using the Shared Value Framework, propose three initiatives/actions the chosen MNC could implement in a specific country to advance the SDGS, detailing how these actions will benefit both the company and local stakeholders (worth 30% of the overall mark; 750 words).
Task 4: Examine the response of leadership at the chosen MNC to an ethical challenge, evaluating the effectiveness of their actions by applying a relevant theoretical framework (worth 20% of the overall mark; 500 words).
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You must structure your portfolio as follows:
- Font: Arial, Font Size: 12, Line & Paragraph Spacing: 1.5
- Title Page (not included in word count)
- Contents Page (not included in word count)
- Introduction (that briefly explains how your report is structured and provides a brief overview of the chosen MNC; maximum 200 words; not included in word count)
- Task 1 – Critical Analysis of Responsible Leadership and Citizenship at [MNC]
- Task 2 – Evaluation of the [MNC]’s approach to United Nations Sustainable Development Goals.
- Task 3 – Shared Value Proposals for [MNC] to Drive SDGS in [Country]
- Task 4 – Leadership Response to an Ethical Challenge
- Conclusion (that briefly summarises the key points of the report; maximum 200 words; not included in word count)
- References (not included in word count)
Assessment Criteria
The tasks/weighting/word counts for the assignment are provided above. The marking rubric for the assessment can be found on page 7 of this brief. You should look at the marking rubric criteria to find out what the markers are specifically looking for when marking the assessment.
Assessed intended learning outcomes
On successful completion of this assessment, you will be able to:
Knowledge and Understanding
- Evaluate what it means for a business to demonstrate purpose-led responsible leadership and responsible corporate citizenship in global, regional, and local contexts.
- Demonstrate a critical understanding of how private, public, and voluntary sector organisations can contribute individually and in cooperation and competition – locally, regionally, globally – to different aspects of the United Nations’ Sustainable Development Goals in ways that add commercial and societal value.
- Demonstrate a critical understanding of how private, public, and voluntary sector organisations can contribute individually and in cooperation and competition – locally, regionally, globally – to advancing better work and working lives for their employees and their communities.
- Demonstrate a critical understanding of the ethical values, practices, and consequences that inform and support purpose-led responsible leadership and responsible corporate citizenship in global, regional, and local contexts.
- Interpret the implications of different perspectives on power, governance, and varieties of capitalism for enabling and constraining progress with purpose-led responsible leadership and responsible corporate citizenship in global, regional, and local contexts.
Practical Professional or Subject-Specific Skills
- Critically apply conceptual and theoretical frameworks and evidence-based practices relevant to purpose-led responsible leadership and responsible corporate citizenship in global, regional and local situations.
- Locate, synthesise and evaluate qualitative and quantitative data using appropriate analytical and digital tools.
- Effectively use digital and non-digital means to present ideas, analyse problems and develop and communicate clear and concise insights, conclusions and recommendations
