MBA 699 Module Six Video Assignment Guidelines and Rubric
Overview
As part of the contingency planning for your organization’s exit strategy, you have researched and analyzed a potential alternative buyer. As the possibility increases that the original buyer will withdraw from the deal, your VP has asked you to create a short investor pitch to help convince the alternative buyer to acquire the organization.
Prompt
Record a short investor pitch video that highlights why the identified alternative buyer should be interested in buying the organization in the case scenario. Your video should include a PowerPoint presentation that uses data and visuals you have created in earlier modules to support your pitch.
Specifically, you must address the following rubric criteria:
Overview: Using relevant information and research completed in previous module assignments, provide a brief overview that addresses the following information (slides 1–3):
An overview of your organization; include location, size, and market position compared with other competitors in the industry.
An appropriate reason why your organization’s owners want to sell; you may consider factors such as value creation, competition, synergy, and product diversification to justify your answer. Also, consider the information you obtained from the top competitors’ analyses in previous assignments.
Important Attributes: Describe three key attributes that make your organization an attractive investment opportunity for potential buyers. (slides 4–5)
Advantages of Acquisition: Identify two specific advantages the alternative buyer will gain by acquiring your organization and provide a rationale. (slides 6–7)
Use your research and analysis from Milestone Three to identify advantages specific to the potential buyer organization.
What to Submit
Using Bongo, record a video that is 3 to 5 minutes long.
If you are not able to record a video, you should reach out to your instructor and discuss submitting the assignment in an alternate format.
Module Six Video Assignment Rubric
Criteria Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Overview Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Provides an overview of the organization that includes location, size, and market position compared with other competitors in the industry and an appropriate reason why the organization’s owners want to sell Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a clear overview of the organization, including a appropriate reason for sale of the organization Does not attempt criterion 30
Important Attributes Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Describes three key attributes that make the organization an attractive investment opportunity for potential buyers Shows progress toward proficiency, but with errors or omissions; areas for improvement may include describing relevant attributes that make the organization an attractive investment opportunity for potential buyers Does not attempt criterion 30
Advantages of Acquisition Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Identifies two specific advantages the alternative buyer will gain by acquiring the organization, and provides rationale Shows progress toward proficiency, but with errors or omissions; areas for improvement may include identifying the specific advantages identified or providing the rationale to support these advantages Does not attempt criterion 20
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 20
Total: 100%
