BMGT 305 7381 Knowledge Management (2258) Discussions
Unit 1 Discussion: Knowledge Management in Today’s Organizations
Purpose
This discussion assignment is designed to help you demonstrate your understanding of the fundamental goals of knowledge management and your ability to distinguish between different types of knowledge in organizational contexts. Through analyzing practical implementations and engaging with your peers, you will develop insights into how knowledge management principles are applied across diverse organizational contexts.
Background
Knowledge management has become increasingly important in today’s knowledge-based economy, where organizational success depends on effectively leveraging intellectual capital. Understanding both the strategic goals of knowledge management and the different types of knowledge being managed is essential for any business professional seeking to contribute to organizational effectiveness.
Instructions
Step 1: Initial Analysis
Research and analyze knowledge management practices in an organization within your industry or field of interest. This can be your current employer, a previous workplace, or an organization you are familiar with through research. In your initial post of 400-500 words, address the following:
- How does this organization implement knowledge management to create value? Identify at least two specific goals that knowledge management serves (e.g., innovation acceleration, expertise preservation, operational efficiency, improved decision-making, etc.).
- Provide concrete examples of how the organization achieves these knowledge management goals through specific initiatives, systems, or practices.
- Analyze how the organization distinguishes between and manages different types of knowledge (explicit vs. tacit). For example:
- What approaches do they use for capturing and sharing explicit knowledge (documents, processes, data)?
- What methods do they employ for transferring tacit knowledge (expertise, insights, experience)?
- Identify at least two significant challenges the organization faces in effectively capturing, organizing, and utilizing organizational knowledge. Explain the nature of these challenges and their impact.
Your analysis should incorporate concepts from the course materials and cite at least 2 credible external sources using APA formatting for in-text citations and references. Sources might include academic journals, business publications, organizational case studies, or industry reports.
Step 2: Peer Engagement
Engage substantively with at least three of your peers by comparing knowledge management approaches across different industries and organizational contexts. Your responses should:
- Identify meaningful similarities and differences between the knowledge management approach in your analyzed organization and those described by your peers.
- Discuss how specific organizational factors (industry, size, structure, workforce characteristics, etc.) influence knowledge management goals and implementation strategies.
- Consider how emerging technologies (AI, machine learning, advanced collaboration platforms, etc.) are changing traditional knowledge management practices in the contexts discussed.
- Provide thoughtful questions or additional perspectives that extend the analysis.
Each response should demonstrate critical thinking and contribute new insights to the discussion rather than simply agreeing or summarizing.
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Sample 1
As a car salesman at a Subaru dealership, I’ve seen firsthand how important knowledge management is to maintaining strong customer relationships, driving repeat business, and streamlining operations. In a competitive automotive market, Subaru’s brand loyalty and customer trust are built not just on the vehicles themselves but also on how well dealership staff leverage and share knowledge across the organization.
Knowledge Management Goals and Value Creation
At our Subaru dealership, knowledge management creates value by serving two main goals: Improved Decision-Making and Expertise Preservation
Improved decision-making happens through access to real-time data in our CRM system (VinSolutions). We use this to view customer purchase history, service records, preferences, and prior interactions. Having this information readily available allows sales consultants to personalize conversations, anticipate customer needs, and recommend models or services that align with their values such as Subaru’s EyeSight® safety tech or symmetrical all wheel drive capabilities.
Expertise preservation is key to maintaining Subaru’s high standards of customer care. Experienced team members often pass down techniques for handling objections, walking customers through Subaru’s unique features, or navigating trade-in negotiations. These insights help maintain a consistent, consultative sales approach across the team, even when staff changes.
Managing Explicit vs. Tacit Knowledge
Our dealership actively distinguishes between explicit and tacit knowledge and uses different strategies to manage both:
Explicit Knowledge includes Subaru’s product specifications, pricing structures, financing programs, and incentive details. These are stored in Subaru’s internal dealer portal and our digital tools. For example, when a new Forester arrives, we update our inventory systems with all technical specs and promotional offers. Sales staff access these facts to ensure accuracy and transparency with customers.
Tacit Knowledge includes selling techniques, reading body language, and understanding a buyer’s motivation, skills you can’t find in a manual. At our dealership, this is passed down through team meetings, shadowing opportunities, and coaching from senior consultants. We also conduct regular role-plays to practice handling different sales scenarios and objections.
Challenges in Knowledge Management
Two significant challenges we face are:
High Turnover in Entry-Level Roles
While Subaru dealerships often retain seasoned staff, newer hires in support or junior sales roles tend to turn over frequently. This disrupts knowledge continuity, especially if onboarding doesn’t capture tacit knowledge quickly.
Lack of Formal Documentation for Sales Best Practices
While knowledge-sharing is encouraged, much of it happens informally. For instance, an experienced salesperson might know the perfect way to explain symmetrical all-wheel drive, but that explanation may not be documented for others to learn. Without a formal method to capture and distribute these insights, valuable knowledge remains siloed.
References
Automotive News. (2023, March 14). Dealerships use CRM data to boost customer retention. Automotive News. https://www.autonews.com/retail/dealerships-use-crm-data-boost-customer-retention
Dalkir, K. (2017). Knowledge management in theory and practice (3rd ed.). MIT Press. https://mitpress.mit.edu/9780262036870/knowledge-management-in-theory-and-practice/
Nonaka, I., & Takeuchi, H. (1995). The knowledge-creating company: How Japanese companies create the dynamics of innovation. Oxford University Press. https://global.oup.com/academic/product/the-knowledge-creating-company-9780195092691
Sample 2
In my organization, which is one of the largest financial institutions in the world, knowledge management (KM) creates value by preserving frontline expertise and improving operational efficiency. Two primary KM goals I observe are (1) expertise preservation and transfer, ensuring experienced tellers, fraud analysts, and branch managers can quickly share judgment and procedures with newer staff, and (2) faster, more accurate decision-making, particularly for member service and fraud response, where timely access to correct information reduces risk and improves customer outcomes.
Concrete initiatives supporting these goals include formalized process documentation and searchable knowledge bases for explicit knowledge (e.g., SOPs, compliance checklists, escalation flowcharts, and product FAQs). These artifacts make routine decisions repeatable and auditable, reducing training time and error rates. For tacit knowledge transfer, branches rely on structured shadowing and mentorship programs, cross-training rotations, and regular case-review huddles where experienced staff walk new hires through complex member scenarios. As Dalkir (2011) explains, effective KM requires integrating both explicit and tacit knowledge flows, codifying processes while also creating social environments for informal learning and dialogue.
From a KM systems perspective, IT supports capture and retrieval: intranet portals, learning management systems (LMS) for onboarding modules, and expert directories (the “who knows what” yellow pages) help employees locate explicit resources and subject-matter experts. These systems align with Dalkir’s (2011) knowledge cycle framework, which emphasizes knowledge capture, sharing, and application as continuous and mutually reinforcing processes. Recent KM research further highlights how AI/ML tools can enhance this cycle by surfacing relevant documents and summarizing past cases, augmenting human judgment without replacing it (Alavi & Leidner, 2001; Jarrahi, 2023).
Despite these integrated systems, the organization faces persistent barriers to consistent knowledge sharing. Significant challenges include (1) knowledge silos and inconsistent documentation: operating units may maintain local versions of processes, producing conflicting guidance and creating compliance risk. This fragmentation undermines searchability and trust in KM systems. (2) Capturing tacit expertise at scale: while mentorship and shadowing work well locally, they are resource-intensive and hard to scale across a large, distributed organization. The result is variability in service quality and longer ramp times for staff in remote branches.
These challenges impact organizational performance by increasing onboarding time, elevating error rates, and creating uneven member experiences. Addressing them requires governance (standardizing and curating core documents), incentives for knowledge contribution, and selective adoption of AI tools to help index and summarize content, while preserving human-centered practices for tacit transfer (Dalkir, 2011).
References
Alavi, M., & Leidner, D. E. (2001). Knowledge management and knowledge management systems: Conceptual foundations and research issues. MIS Quarterly, 25(1), 107–136. https://doi.org/10.2307/3250961
Dalkir, K. (2011). Knowledge management in theory and practice (2nd ed.). The MIT Press.
Jarrahi, M. H. (2023). Artificial intelligence and knowledge management. Journal of Knowledge Management, 27(1), 15–29. https://doi.org/10.1108/JKM-02-2022-0123
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Unit 2 Discussion: Organizational Culture and Knowledge Sharing
Purpose
This discussion assignment is designed to help you analyze how organizational culture affects knowledge-sharing behaviors and evaluate the impact of cultural factors on knowledge management initiatives. Through analyzing examples and engaging with your peers, you will develop insight into how cultural elements enable or inhibit effective knowledge management in different organizational contexts.
Background
Organizational culture significantly influences knowledge-sharing behaviors and the success of knowledge management initiatives. Research consistently shows that cultural factors often determine whether knowledge management systems and processes deliver value, regardless of how sophisticated the underlying technology might be. Understanding cultural enablers and barriers is essential for developing effective knowledge management strategies that drive organizational performance.
Instructions
Initial Post
In your initial post of 400–500 words, analyze a specific situation where organizational culture either supported or hindered knowledge exchange. This can be drawn from your current workplace, a previous employer, or an organization you are familiar with. Address the following points:
- Context Description
- Briefly describe the organization (industry, size, structure) while maintaining appropriate confidentiality
- Outline the knowledge management context (what types of knowledge needed to be shared, between whom, through what means)
- Cultural Impact Analysis
- How did organizational culture impact knowledge sharing in this specific situation?
- Identify at least 3–4 specific cultural elements (values, norms, leadership behaviors, reward systems) that encouraged or inhibited knowledge sharing
- Provide concrete examples of how these cultural elements manifested in observable behaviors
- Analyze the underlying assumptions or values that drove these cultural patterns
- Improvement Approaches
- Recommend 2–3 specific approaches that could be implemented to create a more knowledge-friendly culture in this organization
- For each approach, explain why it would address the specific cultural barriers identified
- Consider feasibility and potential resistance to your recommended approaches
Your analysis should incorporate concepts from the course materials and cite at least two credible external sources using APA formatting for in-text citations and references. Sources might include academic journals, business publications, case studies, or knowledge management research.
Engagement and Participation
Peer Responses
Engage substantively with at least four of your peers by comparing cultural impacts across different organizational contexts and discussing strategies for overcoming cultural barriers to knowledge sharing. Your responses (150–200 words each) should:
Compare and Contrast
- Identify meaningful similarities and differences between the cultural factors in your analyzed organization and those described by your peers.
- Discuss how specific organizational characteristics (size, industry, geographic dispersion, workforce diversity) might explain these similarities or differences.
Strategy Evaluation
- Evaluate the effectiveness of improvement approaches proposed by your peers based on the specific cultural context they described.
- Suggest refinements or alternatives that might enhance effectiveness.
- Share relevant examples from your own experience or research that support or challenge their recommendations.
Deeper Analysis
- Consider how broader factors like national culture, professional subcultures, or generational differences might influence the organizational cultures being discussed.
- Explore how changing work models (remote, hybrid, global teams) might affect cultural dynamics related to knowledge management.
- Raise thoughtful questions that extend the analysis.
Each response should demonstrate critical thinking and contribute new insights to the discussion rather than simply agreeing or summarizing. Incorporate course concepts and, where relevant, additional sources to support your points.
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Sample 1
Organizational Culture and Knowledge Sharing in a Retail Environment
In large retail organizations, the way employees share knowledge often depends more on the company’s culture than on any technology or system. I once worked for a major retail chain that operated hundreds of stores across the United States. The company had a traditional structure with district managers overseeing multiple stores, and each store had its own general manager, department leads, and hourly staff. Because retail operations move quickly, knowledge sharing—especially about new products, promotions, and safety procedures—was essential for keeping everyone aligned and maintaining consistency across locations.
The company used an internal digital platform designed for updates, best practices, and sales insights between stores. In theory, this should have created an effective knowledge-sharing network. However, the organizational culture both supported and restricted how knowledge was exchanged. On a positive note, teamwork and customer satisfaction were core values. Employees often helped one another on the sales floor by sharing product details or strategies to handle busy periods. This informal communication built strong relationships within each store and created a sense of community.
Still, several cultural barriers stood in the way of broader knowledge sharing. First, the organization had a top-down communication style. Most messages came from corporate management, and employees rarely felt encouraged to share ideas upward. Second, the company’s reward system focused mainly on individual performance, such as sales metrics or speed of completing tasks. This caused competition among employees and discouraged collaboration. Third, a fear of judgment prevented many workers from posting ideas or questions on the company’s knowledge platform. Some worried that management might criticize their input. Lastly, managers often focused more on enforcing policy than recognizing teamwork, which sent the message that compliance mattered more than learning.
These behaviors reflected deeper cultural assumptions built around control, efficiency, and competition rather than trust and collaboration. Studies have shown that organizations with hierarchical and performance-driven cultures often struggle to promote knowledge-sharing behaviors (Al-Fazari, 2024; Ratnasari et al., 2020). In this retail company, most useful knowledge remained within individual stores rather than flowing across the entire network.
To improve this, the company could take several steps. First, introducing team-based rewards would encourage employees to work together and share successful practices. Recognizing entire store teams for collaboration could shift the focus from competition to collective achievement. Second, leaders should model open communication by regularly sharing lessons learned and acknowledging when mistakes lead to improvements. When managers show vulnerability and transparency, employees feel safer contributing. Lastly, creating informal communities of practice—virtual or in-person spaces where employees across stores discuss challenges—could promote trust and consistent learning.
Culture change takes time, but by aligning leadership behavior, incentives, and communication around collaboration, a retail organization can create an environment where knowledge sharing becomes part of everyday work. In a fast-moving retail industry, that kind of openness isn’t just beneficial—it’s what keeps a company competitive.
References
Al-Fazari, A. K. (2024). The role of organizational culture in implementing knowledge management in organizations: An analytical study. Journal of Economic, Administrative and Legal Sciences, 8(12), 11-35. https://www.braze.com/resources/articles/5-ways-yum-brands-is-optimizing-customer-experiences-on-a-global-scale
High, P. (2024, November 25). How Yum! Brands serves up digital innovation. Forbes. https://www.forbes.com/sites/peterhigh/2024/11/25/how-yum-brands-serves-up-digital-innovation/
Milton, N. J., & Lambe, P. (2020). The knowledge manager’s handbook: A step-by-step guide to embedding effective knowledge management in your organization (2nd ed.). Kogan Page.
Senn Delaney. (n.d.). Yum! Brands culture transformation case study. Studylib. https://studylib.net/doc/8894089/-how-we-win-together–principles-forge-an-iconic