3006MKT: Enterprise and Entrepreneurship Talk about the 5th Generation Innovation Theory which consists of the external parties that is concerning the business and network.

Talk about the 5th Generation Innovation Theory which consists of the external parties that is concerning the business and network.

For the 5th generation, you need to introduce how to Grab home services using the theory. how all the parties link to the service? for example. how the business connects using people.

– List down what is 5th gen theory is about, the benefits of applying this theory to the business, and how we can apply this 5th gen approach to the grab home service business?

1. First, talk about what you understand from the theory
2. 2nd, how to apply?
3. 3rd, how it can relate to the business?
4. how to apply the 4 segments onto the business and how this theory can connect with people using the grab home service?

– How do grab home services link to the 4 segments – external parts of marketing and sales, finance, engineering and manufacturing, and R&D?

– eg. for marketing and sales, why? cause there is a need

– eg. a demand of service for aircon servicing

– Need to cramp the big idea only, most important how does the 5th generation theory apply to the business?

– eg. let’s say we are all teammates, how do you want to tell people within the 40-sec time frame about the new grab services?