Are the acquisitions editor of a major New York publishing company. You have received and
read a manuscript of an unknown, new novel about the mafia titled The Godfather. Is it worth it for your
company to take a risk and buy and publish it? Your job is to present an objective SWOT analysis of the book
to the board of directors so they can know what to do.
Paragraph 1: Write a summary of The Godfather in 8-10 sentences for the directors. Finish your paragraph by
either recommending that the company buy the book or turn it down. (That is your thesis)
Paragraph 2: Strengths. Talk about what is internally strong about the book, in your opinion (the story, the
language, the characters, the culture, etc. Explain how those strengths may translate into significant sales).
Paragraph 3: Weaknesses. Same as above, but discuss the internal weaknesses of the book (what may be
wrong with how the story is written?). Explain how the weaknesses may hurt the book’s saleability.
Paragraph 4: Opportunities. Think of the future opportunities the book may offer. What revenue streams might
it open up? Think of other media forms, international markets, merchandising, spin-offs, etc.
Paragraph 5: Threats. Think of the negative things that might happen if your company publishes the book. How
could the company lose money on it? Are there stereotypes in the book that could cause it to be boycotted?
Will any ethnic groups be offended by it? What could that mean for the book’s sales?
Paragraph 6: Conclusion. Restate what The Godfather is all about in your opinion and whether the company
should buy the book or pass on it, based on your reasons above.
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