From the list below, choose a subject you would like to research. This will be the topic of your thread:
Setting product strategy
Introducing new products
Designing and managing distribution channels
Defending the practice of social media marketing
Threads:
Title your thread according to your topic. Have a title page, and attach a Microsoft Word document with your thread, in addition to the normal discussion board.
In at least 600 words, discuss your topic by addressing the following items:
Explain the concept of the marketing management topic selected for your paper (Your textbook is a good source for this item).
Examine at least 1 practical application/example for your topic.
Formulate a question about your topic that your classmates will respond to.
Have a separate heading for each of these 3 sections.
Use two scholarly sources in addition to the course textbook.
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