Advanced Marketing MKT 5301

Unit V

Review the Marketing Spotlight: The Ritz-Carlton case study in Chapter 9 of your textbook. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market). Make certain to select a hotel that has not already been mentioned.

• Should be at least 300 words in length.

• Should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.

Course Textbook(s)

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson.

https://online.vitalsource.com/#/books/9780135887035