Analyse and discuss the internal environment of the organisation using the Mckinsey 7S framework: Business strategy Report, UOS, UK

Objective 2 Company strategy and suitability

Evaluate the existing company’s marketing strategy and approach as well as its’ suitability

Analyse and discuss the internal environment of the organisation using the Mckinsey 7S framework. Identify key strengths and potential areas of weakness

Summarize the key elements in a SWOT Matrix with a brief accompanying justification using the prior analysis from Objective 1 and from Objective 2a

Apply the TOWS Matrix to suggest how the company can

Reduce threats

Take advantage of opportunities

Exploit strengths

Remove weaknesses

Objective 2 Rationale:

As a consultant you will be expected to assess a clients internal strengths and weaknesses and suggest strategies to maximise the strengths and neutralise the weaknesses

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