Applying UCSC Marketing (MS)- Specialize in Analytics (STEM)

The following question is the admission essay: (It would be better if you are very familiar with this major and the school as well)
Question (500 words maximum)
The concept of marketing in business has evolved significantly over the last few decades. Define how marketing impacts both a corporation and a consumer. What role does a consumer play in marketing today? What do you think the role of marketing will be in 5-10 years?

https://www.marshall.usc.edu/programs/specialized-masters-programs/master-science-marketing/admissions/how-apply