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6. Competitive Advantage Pyramid & VRIO (Chapter 3)
Identify a minimum of 3 resources, 3 capabilities and 2 priorities of the case company. Assess the potential of each to create sustainable competitive advantage based on the criteria found in Figure 3.2 and 3.3, and Tables 3.1 and 3.2). Your assessment should identify dynamic capabilities and whether the firm can achieve sustainable competitive advantage with any of these factors. Be sure to identify the strategic implications.
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