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Assessment 1 Business Report – Individual Essay (25%)
The case-study based analysis is the purpose of this assessment task.
Students are required to read the case studies listed on tutorial programs and additional active-learning tasks posted on Moodle site. In addition, students are required to gather and manage information related to the organisation/s in the case studies including a clear understanding of its/their competitive-market environment. This assessment will assist students to understand the role of the marketing manager and information-based decision-making in regard to the organisation’s strategic marketing planning.
There are TWO (2) main parts of this assessment. Each part is worth 12.5 marks.
Part 1, each student is required to conduct two competitive market analyses:

1. The changing (macro) marketing enviro
2. Customer analysis
   O
   Part 2, each student is required to conduct two competitive market AnAR/gra,