Assignment Question(s):

Part 1 (7 Marks)

Examine each of the following charts (Figures 1, and 2) and respond to the questions below:

Figure 1

Figure 2

Source: General Authority of Statics

1. Evaluate each one in terms of: (5 Marks)

(a) title descriptiveness, (b) focal points, (c) information sufficiency, (d) ease of processing, and (e) takeaway message

2. Describe at least one effective aspect for each chart. (1 Mark)

3. Make two recommendation for improving them. (1 Mark)

Part 2 (8 Marks)

Persuading University Students to Start a Saving Account

1. Assume the role of a banker, create a message that targets university students and persuades them to start a retirement account. (2 Marks)

2. Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why? (1 Mark)

3. Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain. (1 Mark)

Persuading Human Resources Manager for Promotion

1. Assume the role of an employee, create a message that targets the HR manger persuades him/her to promote you. (2 Marks)

2. Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why? (1 Mark)

3. Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain. (1 Mark)

Reference:

(2017). Environment Economic Survey (Industry). General Authority of Statistic. https://www.stats.gov.sa/en/906