Assignment – Visual Semiotics in Media
Analyze and interpret perceptual elements of visual media communication to identify effective visual messages.
Instructions
Prepare a paper that explores visual semiotics used in media to analyze one of the following visual images:
Write a paper that investigates one of the three symbols/logos to explore the visual semiotics used to create a perception attached to the image. Use at least 1-2 scholarly sources to back up your assertions.
In your paper you should specifically address:
Identify what type of demographic and/or psychographic the chosen visual is targeting? What visual elements used in the image appeal to this particular identified demographic/psychographic?
Explain what perception the image aims to convey? What visual factors were likely considered to achieve this intended perception?
Explore how this visual image might differ in another culture?
GRADING RUBRIC
Demographic and/or psychographic that the image aims to reach is specifically identified.
Detailed exploration of visual elements used to appeal to intended audience are specifically identified.
Intended perception of visual image is specifically identified.
Visual factors used to convey the intended perception are specifically identified.
Differences in visual presentation if intended for a different culture are specifically identified and explored in detail.
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