Before a company start any integration, they need to ensure their Customer Relationship Management (CRM) has an architecture that allows robust integration with vital customer information. Some integrations might be read-only, while others may require a one-way or two-way data synchronization. Then the company must examine how they are going to use CRM and find the appropriate solution to integrate with. Research Question What integrations with CRM are needed in the aviation industry? Reference Law, C. (2017). The study of customer relationship management in Thai airline industry: A case of Thai travelers in Thailand. Journal of Airline and Airport Management, 7(1), 13-42. doi:http://dx.doi.org/10.3926/jairm.86 Template is due by 3 July.
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