Behavioral targeting and retargeting are very common in display advertising. Educate a small/medium sized business owner who wants to use behavioral targeting and retargeting with the approaches available to serve advertisements to identified and unidentified web users. List at least THREE points.

Q1. Behavioral targeting and retargeting are very common in display advertising. Educate a small/medium sized business owner who wants to use behavioral targeting and retargeting with the approaches available to serve advertisements to identified and unidentified web users (Hint: talk about use of cookies, hashed email, and collecting registration info from visitors, etc). List at least

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