Billions of people use social media around the globe, yet marketers still are challenged to measure the effectiveness of digital marketing in all its dimensions. Discuss which metrics are most useful when analyzing a digital marketing campaign and why. Are the

Marketing Question

How to Measure Digital Success

Billions of people use social media around the globe, yet marketers still are challenged to measure the effectiveness of digital marketing in all its dimensions.

1. Discuss which metrics are most useful when analyzing a digital marketing campaign and why.
2. Are there any ethical implications to these metrics?

Discussion Instructions:

1. Discuss the concepts, principles, and theories from your textbook and course readings.
2. Cite your textbook(s) and cite any other sources if appropriate.
3. Your initial post should address all components of the question with a 500 word limit.
4. Reply to at least two discussion posts with comments that further and advance the discussion topic.