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BUS 475 University of Phoenix Week 4 Increasing Customer Market Project Plan


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A project plan is based on research and organizational goals. To see an exemplar project plan, review the Project Plan Example.

Use the Project Plan Template and the business needs identified in your Week 3 Balanced Scorecard to:

  • Develop the project objectives.
  • Explain what operational steps will be taken to achieve your stated objectives.
  • Identify the responsible person(s) for each operational step.
  • Outline a timeline for each operational step.

Justify the choices you made in your project plan in a 525- to 700-word response on the Project Plan Template.

Note: Review Strategic Management-8 Most Popular Cases in Connect. Access the case studies from the folder on the main course page in Blackboard.

Cite any sources according to APA guidelines.

Submit your assignment.

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