BUS354: Customer Relationship Management
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1. ProjectOutline The project covers the topic of Introduction to CRM. It is designed to assess your ability to evaluate and comment on acompany’sexistingCRMstrategy, the andtoanalyseitsfulfilmentofCRMprinciples, CRM system, and loyalty efforts. Learners will submit an individual typewritten report including any supporting appendices on your project work, analysis, and findings 2. Requirements Based on your personal
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