Business unit

1. Identify an organisation whose strategies you will examine. We strongly suggest you review your own organisation as it is easier to collect data about it. If that is not possible, for example if you are not working at the moment, then examine an organisation you are personally familiar with. Do not choose a famous name organisation like Google, IBM, Nestle, etc. unless you work for them. Depending on the concept selected in point 3, you may want to reduce the scope to a strategic business unit in a particular geography, as emphasised already in the interim assignment.