CASE-STUDY: Alex’s lemonade stand foundation (ALSF) Eradicating cancer, one cup at a time.  Along with the case outline, YOU MUST access: www.alexslemonade.org

Questions:  You must answer all questions. A maximum of 10 marks is allocated for the logical structure, style and creativity of your report. 1000 words at least

Focusing on social media:

1. Document the e-marketing tools that ALSF used to engage the public – 10 marks.
2. What challenges and opportunities relating to use of social media does ALSF face in engaging with the public? – 20 marks. ( need sub-headings)
3. Critically evaluate the strengths and weakness of using the company website vs social media for engaging the public – 40 marks. (450 words, need sub-headings)
4. What do you consider to be the most important lessons on the use of social media from this case? – 20 marks. (need sub-headings)

Each section Needs figures as evidece

CITATION

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